MOOD BOARDS

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Holiday 2025 Ethereal Silver

A celestial, soft-focus take on festive glam that turns every face into a walking snow-glow fantasy. Think diffused metallics, moonlit highlights, and shimmer that feels weightless rather than frosty. This trend leans into reflective luminosity: silver veils on the eyes, mirrored-skin cheekbones, and micro-shimmer accents. It’s a cool, dreamy radiance that feels futuris

BEAUTY APPLICATION TRENDS

The Minimalist ~ The Evolution of the "No Makeup"  Makeup Trend

BRAND PHILOSOPHY

True luxury isn’t just about indulgence—it’s about connection. Inspired by the natural rhythms of the earth, the boundless beauty of beach landscapes, and the wisdom of Mother Nature, our products are designed for those who live free, embrace the journey, and honor their body’s natural beauty.

We believe that beauty is diverse, powerful, and uniquely yours. 

COLOR TRENDS

Electric Fuchsia is positioned between pink and purple which emerges as a bold and vivid neon.  This brilliant hue embodies progressive and provocative attitudes, resonating deeply with themes of Rebellious Resistance.  

COLOR TRENDS

There is a warmth to this hue that evokes feelings of glowing from within, diluted winter sun and bathing in that light.  A color designed for healing, it connects with nature through sustainable and ancient color practices.  Embrace the delicacy of this creamy yellow off-white as a new neutral shade with soothing and serene character.