Coming Soon Almost Famous Beauty Lip Gloss-Iconic Pink

Let’s get one thing straight—Dena Erdmann didn’t come to play. She’s the beauty world’s backstage queen, turning raw ideas into award-winning products and sleepy startups into cult-status brands faster than you can say “dewy finish.”

With a lab coat in one hand and a mood board in the other, Dena’s been quietly mixing magic behind the scenes for years. She knows her way around an INCI list like it’s a love letter, turning concepts into iconic beauty moments before your favorite influencer even figured out how to contour.

And when she’s not developing the next must-have serum or lipstick formula, she’s brushing shoulders with red carpets and camera crews as a celebrity makeup artist—bringing her signature glam and technical precision to faces that live in HD.

Skincare? She’s done it. Haircare? Obsessed. Color cosmetics? Please. If it goes on your face, chances are Dena’s touch has helped it sparkle. From clean beauty to glam girlie gorgeousness, she doesn’t follow trends—she creates the ones everyone else scrambles to copy.

But don’t let the flawless polish and killer red lip fool you—Dena’s heart beats for authenticity, meaningful brands, and genuine connections. She’s passionate about mentoring talent, building thoughtful brands, and reminding everyone that authenticity never goes out of style.

Sharp instincts, soft touch, unmatched style—Dena Erdmann isn’t just behind the scenes, she’s the whole production. She’ll build your brand, guide your vision, and help you find your hero SKU, all without smudging her lipstick.

Dena Erdmann: Making beauty better, one award-winning product at a time.

Jennifer Edwards is what happens when you mix a beauty biz genius with a label maker, a sales funnel, and a dash of backstage fabulous. With over 20 years in the industry, she’s not just here to play—she’s here to scale, strategize, and sparkle.

She’s worked in business development, education design, and training leadership for some of the industry’s biggest names—JUUT, LifeSpa, NeillTSP, Ulta—turning chaotic processes into profit-driving powerhouses. Think Elle Woods, but instead of law school, it’s salon systems, sales growth, and team transformation. And yes, she makes spreadsheets feel sexy.

Jennifer has delivered 10,000+ hours of education across eight countries, coached thousands of professionals, and built programs that actually work (and don’t make people want to cry into their color bowls). She’s the wizard behind the curtain, making education fun, functional, and just the right amount of fierce.

And while she doesn’t wield a flat iron herself, she’s worked shoulder pad to shoulder pad with legends backstage at New York Fashion Week—supporting shows for Betsey Johnson, Donna Karan, La Perla and more alongside industry icons like Peter Gray and Rodney Cutler. Basically, she’s been everywhere your salon inspo board wishes it could go.

Now? She’s putting that big-brain brilliance to work as a founding member of AlmostFamousBeauty.com, where she’s helping beauty brands build empires—with sass, structure, and strategic sparkle. Jennifer isn’t just part of the industry—she’s the glam glue holding it all together (with pink Post-its, naturally).